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Murphy Wear Announces Appointment of Duquesa Marketing to Manage Accessory Product Launch

Duquesa Marketing, Inc.


Press Release

For Immediate Release

October 12, 2011

Contact:  Geoff Ficke


Murphy Wear Announces Appointment of Duquesa Marketing to Manage Accessory Product Launch                       

Pioneering MX-P Technology Enhanced Fiber to Provide Wearer  With Breakthrough Comfort and Hygiene Experience

Hattiesburg, MS   Boyd Murphy, the Entrepreneur and Inventor of Murphy , Overconfident Underwear announced today his design firm has engaged the services of international award winning Consumer Product Development and Branding Consulting firm Duquesa Marketing to act as managing consultants for the production and market launch of a new concept in men’s undergarments.   

“My partners at Noetic Technologies and I have searched for the maximum combination of fashion, marketing and logistics experience as we prepare to bring Murphy Wear to male fashion consumers”, said Mr. Murphy. “After interviewing the team from Duquesa Marketing we knew we had found the best fit and a turnkey team of professionals to manage all aspects of the lines rollout”.

 “Boyd Murphy and Noetic Technologies have engineered a wonderful, simply elegant solution to an embarrassing problem that all men experience”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing. “The MX-P Technology that they will introduce is a revolution in offering breakthrough  protection, maximizing comfort and product fit in a men’s underwear product”. 

Murphy Wear and Duquesa Marketing plan to introduce the new line of hygienic underwear products to the men’s fashion trade in Spring- 2012. “Pricing, sales promotion and distribution plans will be announced at that time”, said Boyd Murphy.