return to homepage

Cry Baby to Launch Innovative Semi-Permanent Mascara Application Utilizing Certified, Trained Beauticians in Fine Day Spas and Salons

For Immediate Release
Contact: Geoff Ficke

Florence, KY Geoff Ficke, President of international consumer products consulting firm Duquesa Marketing, announced today that his firm has been retained by Cry Baby to manage the final product development, branding, sales and marketing of Cry Baby’s proprietary semi-permanent mascara product and professional salon service. This amazing new makeup innovation fills a unique niche in the salon industry.

“Cry Baby’s founder, Jennifer Green, introduced us to her elegantly simple, affordable, creative methodology for enhancing eyelashes”, said Mr. Ficke. “We were immediately excited by the opportunity for salon clients to enjoy a spectacular new service, while salons and spas are offered a tremendous new source of income generation”.

“I interviewed a number of consultants and marketing experts but none seemed like the right fit for Cry Baby”, said Jennifer Green. “When I spoke to Geoff and Nancy Ficke on the phone, and then met with them, I was certain my search for marketing guidance was over. They have added so much experience, insight and creativity to our campaign”.

“Jennifer Green has perfected a unique and one of a kind semi-permanent mascara application that beautifully enhances the eye”, said Nancy Ficke, General Manager of Duquesa Marketing. “Importantly, she has created a safe, quick, affordable system that breaks new ground and enables salons and spas to offer a fresh, exclusive new service to discriminating clients”.

International award winning Duquesa Marketing specializes in branding, product development, customized marketing strategies and sales of consumer products. The Company has 40 years of experience in the United States and international retail marketplaces.