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Archive for the ‘Salon Products’ Category

Duquesa Marketing Client Invited to Enter Products in ICMAD International Product Design Competition

Sunday, April 22nd, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release:

Contact: Geoff Ficke

859-567-1609
gficke@msn.com

Duquesa Marketing Client Invited to Enter Products in ICMAD International Product Design Competition

3 Sisters Restorasis™ Skin Therapy to Contend for Prestigious Cosmetic Industry Award to Be Announced in New York City, June 20, 2012

Florence, KY   Geoff Ficke, President of international award winning Consumer Product Development and Branding Consulting firm Duquesa Marketing announced today that his group has been advised by the Independent Cosmetic Manufacturers and Distributors (ICMAD) that 3 Sisters Restorasis has been selected to participate in the trade associations
prestigious International Product Design Competition.

“3 Sisters Restorasis is an example of a serious Medical Aesthetic skin therapy regimen that blends stunning product performance with elegantly simple packaging”, said Mr. Ficke. “The ICMAD award competition is so very selective so it is always a thrill to have your work recognized by peers”.

“Duquesa Marketing has done a very professional, innovative job of creating a product design that co-mingles the advanced science of 3 Sisters Restorasis and a sleek, contemporary visual presentation that supports the brand”, said Jeanne O’Connell MD, founder and President of Frederick, MD based Restorasis Essentials LLC. “We are thrilled with the market response to the products performance and the Branding visuals”.

“ICMAD is a trade association which represents and supports the hundreds of independent Beauty product marketers that provide so much of the creativity endemic in the Cosmetic
and Toiletry industry world-wide”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “Their annual product design competition is an apex event in the cosmetic world”.

 

Duquesa Marketing Client Pedi-Protexx™ Launches at COSMOPROF Bologna to Great Acclaim

Tuesday, March 20th, 2012

Duquesa Marketing

www.DuquesaMarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Client Pedi-Protexx™ Launches at COSMOPROF Bologna to Great Acclaim

Retailers and Distributors from Over 60 Counties Flock to Secure Licensing opportunities to Secure Perfect Pedicure Protection

Florence, KY    Nancy Ficke, co-founder and General Manager of international, award winning Consumer Product Development and Branding consultancy Duquesa Marketing, announced today that over 60 major international distributors and retailers have approached her firm to secure distribution rights to Pedi-Protexx, a novel new pedicure accessory beauty product after viewing the line at COSMOPROF Bologna.

“We were overwhelmed at the rousing response to our client’s product and the unique features of the Pedi-Protexx”, said Ms. Ficke. “COSMOPROF Bologna is the largest, most prestigious beauty product show in the world, and the performance of Pedi-Protexx made it a standout in this mega-competitive milieu”.

“The interest in a simple, elegant product which aids in the application of a pedicure treatment was amazing”, said Alexis Bruning, V.P. of New Product Development for Duquesa
Marketing. “We were continually told that Pedi-Protexx was one of the most original, different products at COSMOPROF.

“In coming weeks we will be making a series of announcements as each country’s specific distribution deal is concluded”, said Nancy Ficke. “The interest in distributing this unique pedicure accessory is growing exponentially as a result of the impact the Pedi-Protexx generated last week at the Bologna show”.

Business Plan Mills Turn Out Documents That Are Expensive–and—Mostly Useless to Entrepreneurs!

Saturday, February 4th, 2012

by: Geoff Ficke

Business Plan Mills Turn Out Documents That Are Expensive–and—Mostly Useless to Entrepreneurs!

The Business Plan, and the process involved in crafting these essential documents, is one of the most maligned areas in all of small business. Many start-up firms and entrepreneurs reflexively believe that a plan of some sort is crucial to developing their project. They proceed to download internet templates and fill in the blanks with half vetted due diligence and guesstimates. Others retain reputed business plan writers to craft their documents from incomplete guidance they provide. In both cases, the plans are useless at best, and often harmful to the project.

In its simplest definition a Business Plan is a series of assumptions that are well qualified, well quantified and well narrated. No more. No less.

Assumptions are the skeleton of the plan. Realistic assumptions that can support revenue and financial projections are mandatory. The only way to verify your assumptions is by doing the best possible job of researching every element of the product category, competition and trends in the space you seek to enter. This can be easily accomplished but not by taking the shortcuts we see in almost every amateur plan new review. The homework, preparation and detail that professionals provide is what makes a quality Business Plan work and drives the reader at investment and funding sources to want to read and learn more about an opportunity.

Well qualified assumptions are supported by hard data that can withstand the harshest scrutiny. How did you support the market penetration for year one, two and three that you project? How did you project annual sales turnover? What schedule are you using to define expenses? These are just a few of the assumptions that must be made, then qualified in order to present an exciting, well supported strategy.

The ability to quantify numerical projections is another chasm that most amateur plan writers cannot overcome. Investors are number skeptics. They will hold the most brutal light to the assumptions used to create the income statements, cash flows and balance sheets provided to support the financial underpinnings of the plan. The key to quantifying a Business Plan starts with knowing (really knowing, not guessing) the dead net cost of the good or service you are seeking to offer. We almost never see this type of specificity in amateur plans and this sinks the whole edifice.

In order to produce a well narrated plan you will need excellent writing and communication skills. There are many excellent copy writers that purport to produce professional Business Plans. Unless they understand the process involved in crafting a series of assumptions that can be well qualified, quantified and narrated, they will most assuredly produce a document that falls short of the needed mark. Good writing as opposed to good Business Plan writing is as similar as Karl Marx and Ayn Rand. Your product story should be brisk, interesting (without gratuitous cheerleading) and make the reader want to learn more.

Just this week I was presented a Business Plan by a very enthusiastic entrepreneur. He had developed a vanity organizer product that almost every woman would find useful. I was keen on the product. Then I read the Business Plan.

The document was 77 pages (before exhibits). Too long! The assumptions seemed shaky. I quizzed the gentleman and he advised that he had paid $3500 to have the plan professionally written. I advised that it was very well written from a grammatical standpoint. It just would not stand investment scrutiny.

For instance, the Cost of Goods number was not realistic. I asked how they had agreed on the stated number. Had the author created a Bill of Materials? The owner did not know what a Bill of Materials was. Had the author organized 3D CAD art? Release Packets? Contacted a number of factories? Gotten mass production costing? Figured freight, customs, duties and local in-country freight? None of these queries could be answered. Their Cost of Goods was a guess.

When Cost of Goods is not known to the fifth decimal point for each penny of materiel involved in producing a product every single number beneath this line is wrong. The Business Plan is of no use. This entrepreneurs $3500 had been wasted.

Do not take shortcuts. Perform more, not less due diligence. If your project has value, and you believe it is worth investment consideration, give it the support it deserves. You would not buy a house with a leaky foundation. Likewise, investors, licensors, venture capital and strategic alliances will not touch leaky Business Plan propositions.

Pedi-Protexx™ Announces Introduction to International Beauty Trade at COSMOPROF Bologna March 9-12

Saturday, February 4th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact:  Geoff Ficke

859-567-1609

gficke@msn.com

Pedi-Protexx™ Announces Introduction to International Beauty Trade at COSMOPROF Bologna March 9-12

“Perfect Pedicure Protection” Patented Accessory to Be Presented in the Salon Pavilion-Stand A-42 B-43-G

Alexandria, VA USA  Dr. Barbara von Mettenheim, President of BvonM LLC, creator of the novel pedicure accessory line Pedi-Protexx will be introduced to the international retail trade at the upcoming COSMOPROF Bologna, Italy. COSMOPROF is the oldest and largest luxury Beauty and Cosmetic product trade show in the world.

“The final elements of the Pedi-Protexx introduction are virtually complete”, said Ms. von Mettenheim. “We chose COSMOPROF Bologna as our launch point precisely because my unique pedicure accessory needs and deserves the widest possible exposure and this premiere venue insures us that reach”.

“Barbara von Mettenheim has crafted a wonderfully simple, elegant solution to a problem that every consumer of pedicures experiences”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing, managing consultants for the Pedi-Protexx project. “Pedi-Protexx is ideal for introduction at the COSMOPROF Salon Pavilion, before a truly discerning clientele that will adore Pedi-Protexx”.

“We will be on display at stand number A-42 B-43-G in the international Salon Pavilion”, said Ms. von Mettenheim. “Our early response from international distributors has exceeded expectations and we look forward to assigning exclusive territory licenses to a number of these distributors while at COSMOPROF”.

Pedi-Protexx™ Novel Line of Pedicure Accessory Products to be Launched to International Beauty Trade this Spring

Saturday, January 14th, 2012

Duquesa Marketing

Press Release

For Immediate Release

Contact:  Geoff Ficke

859-567-1609

Pedi-Protexx™ Novel Line of Pedicure Accessory Products to be Launched to International Beauty Trade this Spring

Line to Be unveiled at COSMOPROF Bologna March 9-12, the world’s Largest, Most Prestigious Cosmetic Industry Trade Show

Alexandria, VA.  Dr. Barbara von Mettenheim, creator of the novel Pedi-Protexx™ line of pedicure accessory products announced today that she will introduce the line to the
international beauty industry trade at COSMOPROF Bologna, Italy March 9-12, 2012. Pedi-Protexx will be presented in the Salon Pavilion.
“I reviewed all launch options in great depth with my Managing Consultants at Duquesa Marketing”, said Dr. von Mettenheim. “They have enjoyed such great success over the years from utilizing COSMOPROF as an international platform to present new lines.  It was an easy decision for us to conclude that COSMOPROF was the ideal show for a breakthrough product like my Pedi-Protexx”.
“We only take items and lines to premium shows like COSMOPROF if they have international bona fides”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing. “Pedi-Protexx certainly possesses every element essential to be successful in the most competitive distribution channels in the cosmetic world”.
“Pedi-Protexx is unique in that there is no direct competition for the product, not even tangentially”, said Nancy Ficke, General Manager of Duquesa Marketing. “This is the ideal up-sell item for every nail salon, beauty salon or day spa that provides Pedicure services for clients. It is a natural new business driver for the discerning distributors that attend COSMOPROF Bologna”.
“We will unveil our website and sales promotion in early March to coincide with COSMOPROF Bologna”, said Dr. von Mettenheim. “USA and international pricing will also be unveiled at the show. Duquesa Marketing is in the process of contacting select country distributors to negotiate country by country licenses”.

Pedi-Protexx™ Announces Charles Behlow Clinical Imaging to Produce Video for Spring-2012 Launch

Saturday, January 14th, 2012

Duquesa Marketing

www.DuquesaMarketing.com

Press Release

For Immediate Release

Contact:  Geoff Ficke
859-567-1609

 

Pedi-Protexx™ Announces Charles Behlow Clinical Imaging to Produce Video for Spring-2012 Launch

Pedicure Accessory Product Line to Be Introduced at Prestigious COSMOPROF Bologna, Italy March 9-13

Alexandria, VA  Dr. Barbara von Mettenheim creator of the novel salon Pedicure Accessory line Pedi-Protexx, announced today that her atelier has engaged the services of Cincinnati-based Charles Behlow Custom Imaging to create video sales collateral for the upcoming product launch of her Brand at COSMOPROF Bologna, the largest Beauty Industry Trade Show in the world.

“The audience at COSMOPROF Is sophisticated, international and huge”, said Dr. von Mettenheim. “Pedi-Protexx will be unveiled for the first time to this discerning audience of retailers and distributors so we must have every base covered. I am confident that Behlow Graphic Imaging is the perfect source for the quality video production I need for this upscale EXPO”.

“We interviewed several very capable videographers”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing, Managing Consultants for the Pedi-Protexx project. “Charles Behlow’s group has excellent experience in creating the types of stylized videos we envision to support the Pedi-Protexx introduction”.

“Duquesa Marketing is in the final stages of organizing all sales collateral, display and pricing for the Pedi-Protexx launch”, said Dr. von Mettenheim. “They have received very strong interest from specific country distributors interested in exclusively representing Pedi-Protexx in their countries”.

Dr. Nemi Rx™ Announces Appointment of Biogenesis Laboratories to Produce Retail Skin Care Line

Saturday, January 14th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact:  Geoff Ficke

859-567-1609

Dr. Nemi Rx™ Announces Appointment of Biogenesis Laboratories to Produce Retail Skin Care Line

Medical Aesthetic Bio-Hydrolyzed Under Eye and Skin Rejuvenating Treatment Regimen Set to Launch Spring-2012

Atlanta, GA – Dr. Ajit Nemi, Founder of Dr. Nemi Rx™, announced today that his firm has engaged the services of Hackensack, NJ based Biogenesis to produce the proprietary Bio-Hydrolyzed advanced dermal treatment regimens that he has perfected and successfully used to treat patients in his medical practice.

“We interviewed many wonderful, technically-efficient laboratories,” said Dr. Nemi. “The science and professionalism that we found at Biogenesis made it an easy choice for the Dr. Nemi Rx™ group to partner with Biogenesis. My requirements for product performance and purity demanded a lab that could meet standards that my patients deserve and demand.”

“Dr. Nemi Rx™ is not another placebo-laced cosmetic skin care line with glitzy packaging and unproven claims,” said Geoff Ficke, President of Florence, KY based Duquesa Marketing, Florence, KY, Managing Consultants for the Dr. Nemi Rx™ launch. “Dr. Nemi uses these products to treat patients with mild to severe under-eye puffiness, dark circles, and wrinkles.  This level of performance needs chemists and formulators that are top-notch.”

“The Dr. Nemi Rx™ Bio-Hydrolyzed Skin Care regimen will launch with three products that I use daily in my practice,” said Dr. Nemi. “EyeLixir™ Activating Eye Serum, HydraSatine™ Crème Under Eye Therapy, and Le Vigne Moisture-5™ 5-in-1 Skin Rejuvenating Complex are formulated to work in synergy with each other.  For the first time, we will make these products available to consumers with the Spring-2012 launch at COSMOPROF Bologna, the world’s most prestigious Cosmetic EXPO.”

 

Duquesa Marketing Appointed Managing Consultants For Dr. Nemi Rx Line of Medical Aesthetic Skin Care

Saturday, November 5th, 2011

Duquesa Marketing, Inc.

www.duquesamarketing.com

 

Press Release

For Immediate Release

November 5, 2011

Contact:  Geoff Ficke

859-567-1609 

Duquesa Marketing Appointed Managing Consultants For Dr. Nemi Rx Line of Medical Aesthetic Skin Care 

Award Winning International Branding and Consumer Product Development Firm to Launch Products in Spring-2012 

Florence, KY Geoff Ficke, President of Duquesa Marketing announced today that his Firm has been retained to act as Managing Consultants for the creation, testing Branding and market introduction of Dr. Ajit Nemi’s line of targeted skin treatment products.

“Dr. Ajit Nemi MD MBA is a brilliant young doctor and researcher who has built a thriving Eye Care practice in the Atlanta area”, said Mr. Ficke. “His extensive work with patients provides Dr. Nemi with a sound basis to create products that solve the anti-aging, discoloration and puffiness issues that occur after intensive treatment and surgery has been undertaken”. 

“The products that Dr. Nemi’s research group developed and presented to us were amazing, and most importantly, his patients clamor for them after they are treated”, said Alexis Bruning, VP of New Product Development for Duquesa Marketing. “The medical research provenance of a line has become especially valuable in penetrating the skin care marketplace”. 

Duquesa Marketing is planning to launch Dr. Nemi Rx in Spring-2012. The Brand will be presented in an international venue and will enjoy strong sales promotional support. Pricing, sales channels and trade show schedules will be announced very shortly.

3 Sisters Restorasis® Will Unveil New Web-Site To Coincide With International Skin Care Line Launch

Saturday, November 5th, 2011

Duquesa Marketing, Inc.

www.duquesamarketing.com

 

Press Release

For Immediate Release

November 5, 2011

Contact:  Geoff Ficke

859-567-1609

3 Sisters Restorasis® Will Unveil New Web-Site To Coincide With International Skin Care Line Launch 

www.RestorasisEssentials.com to Go On-line During Unveiling of Hydro-BioMimetic Regimen at COSMOPROF Hong Kong November 9-11 

Frederick, MD  Jeanne O’Connell MD, CEO of the Medical Aesthetic Sylvana Institute announced today that her new skin care Brand, 3 Sisters Restorasis will unveil its new web-site during the launch of the Hydro-BioMimetic Skin Care regimen at COSMOPROF Hong Kong, November 9-11, 2011. 

“We have worked closely with our Managing Consultants at Duquesa Marketing to co-ordinate the execution of our Business Plan, the launch of 3 Sisters Restorasis at COSMOPROF Hong Kong and the birth of the web-site at this specific time”, said Dr. O’Connell. “The web-site will introduce a wider audience to our novel products as we penetrate the international retail market at the hugely important COSMOPROF venue”. 

“3 Sisters Restorasis was born out the pioneering work Dr. Jeanne O’Connell and her sisters Kateri Delaney RN and Meg Comer have been undertaking at their clinic”, said Nancy Ficke, General Manger of Florence, KY based Duquesa Marketing. “They have perfected the first 100% organic, self-sterilizing, lipid complex and patient results have been amazing”.

“We are now ready to provide the amazing benefits our patients have realized from being treated with 3 Sisters Restorasis formulae to consumers who require serious attention to damaged, abused, aged skin”, said Kateri Delaney, Clinical Director of 3 Sisters Restorasis. “Pricing, sales promotion and our unique Dermal Restor-Imaging program will be introduced to the international Retail Cosmetic trade at COSMOPROF. Our line will be displayed at Spa Soul, Booth 3E-S1”.

Duquesa Marketing Appoints Defined by Design to Develop Graphic Art for Pedi-Flip Cosmetic Accessory

Saturday, November 5th, 2011

Duquesa Marketing, Inc.

www.duquesamarketing.com

 

Press Release

For Immediate Release

November 5, 2011

Contact:  Geoff Ficke

859-567-1609

Duquesa Marketing Appoints Defined by Design to Develop Graphic Art for Pedi-Flip Cosmetic Accessory 

Packaging, Display, Branding, Web-Site and Trade Show Visuals To Be Produced to Support International Product Launch in Spring-2012 

Florence, KY     Nancy Ficke, General Manager of International award winning Branding and Consumer Product Design and Development firm Duquesa Marketing announced today that her group has appointed Melbourne, FL based Defined by Design to create Graphic Art elements for the launch of Cosmetic Accessory Pedi-Flip. 

“As Managing Consultants for the Pedi-Flip project we reviewed a number of candidates to assist us in creating the visual Branding elements we will need to take the line to market”, said Mrs. Ficke. “We were most impressed by the vision Linda Walding and her firm Defined by Design brought to the project”. 

“Dr. Barbara von Mettenheim, founder of BvonM LLC and creator of Pedi-Flip has crafted a wonderful, simple, elegant solution to a problem that many women experience”, said Alexis Bruning, VP of New Business Development for Duquesa Marketing. “The Graphic Art element for this project is crucial to ultimate success and Defined by Design is proving to be a wise creative choice”. 

Duquesa Marketing will be announcing shortly an aggressive launch calendar for the Pedi-Flip line of Cosmetic Accessories. The Brand will be introduced in an international venue and will enjoy excellent sales promotional support. The Business Plan is for a Spring-2012 roll-out.