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Archive for the ‘Marketing New Products or Ideas’ Category

The Art of Candle Making Reaches its Apex In Paris at This Cathedral of Artesian Scents

Thursday, January 10th, 2013

by: Geoff Ficke

For many years I was intimately involved in the Perfume business as an international distributor, developer and producer of finished Branded fragrance items and raw materials. One of the necessities essential to achieving success in the essential oil industry is to spend considerable amounts of time in Provence, France. This hardly qualifies as hard duty.

In addition to tending to my firms requirements to source packaging and novel perfume formulary I enjoyed wonderful networking opportunities. From producers of rare specialty plants to famous “noses” I met some of the most creative talents in the luxury cosmetic world. They were always suggesting new stores and ateliers for me to visit to discover fresh, unusual, and often ancient, techniques and recipes for concocting some of the most wonderful aural experiences the world has to offer.

One of these visits led me to discover a nearly four century old purveyor of candles. These are not candles as you might envision. Tapers, votives, or glass encased, over-scented illuminations. The candles crafted by Cire Trudon are works of art.

Founded in 1643, Cire Trudon established quickly itself as the “apothecaire” to the Court of Versailles. Claude Trudon, originally a Parisian grocer, developed a wax production method utilizing the highest quality beeswax and then washing this material thru gypsum. Mr. Trudon imported the finest cotton wicks and this lead to a final candle that was the whitest, cleanest burning in Europe.

In the 17th and 18th centuries, before electrification of homes, candles were the preferred light source for use in illuminating space. Royalty and the upper class used copious volumes of candles to bring light to their palaces and lodges. A by-product of this type of lighting source is smoke and discoloration of furniture, frescoes and tapestry.
The Cire Trudon candles minimized these deficiencies and became the preferred purveyor of spatial light initially to the French, then quickly to royalty across Europe.

Napoleon Bonaparte was a great fan of Cire Trudon candles and gave them exclusively as gifts. When his son was born he received but a single present from his Emperor father: a Cire Trudon candle embellished with three solid pieces of gold sculpted as his head.

Cire Trudon avoided the calamity that befell so many candle manufacturers when electrification and the light bulb were introduced. The Company had long before become a cult favorite of the rich and famous owing mainly to its collaboration with the fragrance houses based in Grasse, Provence. The firm’ products tell stories through the wonderful, poetically conceptual scents that have been crafted over the ages by these perfumers.

The Cire Trudon range consists of 22 classic scents. Each tells a story. One of the most famous is “Solis Rex” (Sun King). The floor boards of the Palace of Versailles smell of fir bark and cedar wood. That this amazing aura is captured so magically in these candles is testament to the craft and creative genius of the perfumers of Grasse and the candle makers of Cire Trudon.

Cire Trudon also provides modern consumers proper guidance in the lost art of properly burning the ancient, simple candle. The first burn of a new candle should last about two hours in order to properly release fragrance. When extinguishing a candle use a metal wick dipper to gently push the wick into the wax. This will eliminate smoking which interferes with the scent. Two hours is the ideal time to burn a candle, not all day.

When in Paris a visit to the Cire Trudon store is to step back into time, a time when artisan craftsmanship was paramount. Cire Trudon candles are sold in fine stores around the world. However, they always seem more illuminating when experienced in their original home venue.

MyBackPackTags™ Announces Engagement of Invurgency to Manage Production Logistics

Monday, October 22nd, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

MyBackPackTags™ Announces Engagement of Invurgency to Manage Production Logistics

Engineering Firm to Co-ordinate Manufacture and Design of Award Winning Student Communication System for Spring-2013 Launch

Cincinnati, OH  Kristi Vredeveld and Camille Gartner, Co-Creators and Founders of MyBackPackTags, LLC announced today that their juvenile product design firm is contracting Invurgency, LLC to manage the development and manufacturing supply chain for the Spring-2013 launch of their newest line.

“We wanted to engage a firm with direct toy and juvenile product experience and a history of success in this space”, said Ms. Vredeveld. “Fortunately, our Managing Consultants, Duquesa Marketing, introduced us to Invurgency and we quickly realized that we had found a great option to handle manufacture of our line”.

Ms. Gartner added, “The Principals of Cincinnati based Invurgency came out of the toy and juvenile product world and had enjoyed years of senior level management experience with Kenner Toy when it was based in Cincinnati. Their range of contacts and vendors is unparalleled”.

MyBackPackTags will announce later this year the pre-sell and product launch dates and activities to support the introduction of their award winning line of school communications and safety products. The Brand will be supported with a full sales promotion and marketing program.

mybackpacktags™ Engages Duquesa Marketing to Serve as Managing Consultants for Project Roll-Out

Monday, October 8th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

mybackpacktags™ Engages Duquesa Marketing to Serve as Managing Consultants for Project Roll-Out

Prize Winning Fun-to-Use Communication System Enables Parents To Easily & Safely Direct After-School Plans and Activities

Cincinnati, OH: Camille Gartner and Kristi Vredeveld, Partners and Co-Founders of Juvenile Product development firm mybackpacktags™ announced today that they
have retained the services of Duquesa Marketing to act as managing consultants for the product development and market launch of their novel line of school communication
items
.

“We conducted thorough due diligence in vetting candidates to work closely with us to build, brand, market and launch the line of mybackpacktags™  that we designed,” said Ms. Gartner. “Duquesa Marketing was easily the most experienced and creative firm we reviewed. The choice was an easy one.”

“mybackpacktags™ offers unique features and benefits that are not currently offered by any juvenile product manufacturer,” said Nancy Ficke, General Manager of Florence, KY based Duquesa Marketing. “Any parent will be able to readily see the utility that Camille Gartner and Kristi Vredeveld have designed into these products.”

“We are planning a Spring 2013 market introduction,” said Ms. Vredeveld. “Trade shows are currently being researched and we will announce participation shortly.  A strong
sales promotional program will be provided to retailers to insure strong sell-through.”

At the 2012 Cincinnati Innovates Regional Innovation Competition, mybackpacktags™ was awarded the “Early Bird” award for the most votes received from May 1st to May 30th. Cincinnati Innovates is an innovation contest that offers cash and in-kind prizes, totaling $100,000, to contestants in the Greater Cincinnati area.

Duquesa Marketing Engaged to Provide Project Managing Consulting Services for My Back Pack Tags™

Wednesday, October 3rd, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Engaged to Provide Project Managing Consulting Services for My Back Pack Tags™

Novel Line of Juvenile Products Will Provide Clear Communication For Child’s Dismissal and After School Activities

Florence, KY  Nancy Ficke, General Manager of award winning international Branding and Consumer Product Development Consulting firm Duquesa Marketing announced today that her group has been contracted to act as Managing Consultants for the design and market launch of My Back Pack Tags™.

“We are very excited to begin work on this novel Juvenile Product that will be an important communication tool for all parents of young school children”, said Mrs. Ficke. “The line is very timely. Parents are concerned about school safety amid tight budgets and My Back pack Tags is a fun tool that offers peace of mind to teachers and parents”.

“When we interviewed Nancy and Geoff Ficke we knew they had the creativity and experience necessary to take our concept all of the way to market”, said Kristi Vredeveld, Co-Founder of Cincinnati, OH based MY Back Pack Tags. “Duquesa Marketing has a strong track record in developing and successfully launching Toys and Juvenile
Products
”.

“The plan is to develop complimentary products for the alpha launch lineup, said Geoff Ficke, President of Duquesa Marketing. “We will be ready to introduce My Back Pack Tags in Spring-2013. The line will be supported with a strong sales promotional program”.

Drop the Dreams and Establish Solid Goals and Plans In Order to Succeed in Start-up Business

Wednesday, October 3rd, 2012

by: Geoff Ficke

Drop the Dreams and Establish Solid Goals and Plans In Order to Succeed in Start-up Business

Recently I watched a television show which featured Inventions, Small Business Start-ups and Entrepreneurship as central program topics. A panel of experts reviewed product submissions and interviewed the prospective entrepreneurs about various aspects of their projects. The interplay was interesting, and disappointing.

The word that was most commonly used by these first time would-be business owners was “dream”. They each seemed to be enamored of their dream. The dream element was imbued and layered into many aspects of their commercial opportunity. Unfortunately the panel of experts never made the point that dreaming is not doing, and doing is what successful entrepreneurs must aspire to do.

Every successful entrepreneur I have ever counseled has been goal driven. They set realistic goals. These goals may require climbing seemingly difficult hurdles but successful small business start-ups possess the ability to meet and overcome every market challenge. And the challenges are many.

If it were easy to commercialize an invention or launch a small business there would be exponentially more successful, rich entrepreneurs. The fact that it is difficult to convert an idea into a profitable venture is a natural culling device employed by markets to stop those not possessing the necessary makeup from taking the difficult plunge into entrepreneurship. It is hard to start a business from scratch and compete in a cluttered marketplace and it should be.

For every successful entrepreneur that we work with there are at least a hundred that approach, discuss, attempt to sell their concept and are turned away. Virtually all we decline to work with have one thing in common: they are dreamers. It only takes a few e-mail questions or a minute on a phone call to discover if we are talking to the 1% (goal driven) or the 99% (dreamers).

The goal driven inventor, entrepreneur or small business candidate might not possess the knowledge or necessary skill sets necessary to immediately commercialize their plans.  But they recognize their shortcomings and are fully committed to working, studying and researching their way toward gaining that knowledge. Whether they are
self-taught, or contract for professional consulting talent successful entrepreneurs innately understand the importance of proper due diligence and having a well vetted plan.

The term “American Dream” is as old as the republic. Whenever we hear the term used colloquially we immediately recognize the speaker as referring to the successes deemed so important in our culture: owning a home or business, education, career choice, etc. These goals are invariably gained through hard work, not dreaming. Success at almost all of life’s enterprises is attained by setting solid goals and having a plan. That the American Dream is achieved by doing, not dreaming, is ironic.

3 Sisters Restorasis Hydro-BioMimetic Skin Care Selected For HBA Global Splash! New Product Hall of Fame

Wednesday, September 26th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

3 Sisters Restorasis™ Hydro-BioMimetic Skin Care Selected For HBA Global Splash! New Product Hall of Fame

Medical Aesthetic Regimen Introduced to Consumer Marketplace Offering First-Ever Self-Sterilizing Lipid Complex

Frederick, MD   Jeanne O’Connell MD, Founder of the Sylvana Institute and CEO of 3 Sisters Restorasis™ LLC announced today that she has been notified by HBA Global Splash!, the premiere Cosmetic Industry trade group, that her novel Medical Aesthetic Skin Care regimen has been selected for addition to their Hall of Fame for new products.

“We introduced the line to consumers in the United States at the Splash! trade show in New York in September, 2012, “said Dr. O’Connell. “The response to the self-sterilizing lipid complex 100% all-natural formulary and the immediate product performance demonstration was very strong. We are thrilled that such a professional
organization would recognize our line”.

“The HBA Global Splash! expo is a very competitive venue and the competition for attention is fierce, “said Geoff Ficke, President of Florence, KY based Duquesa Marketing, Managing Consultants for the 3 Sisters Restorasis Skin Therapy project. “The response to the line was overwhelming and was based solely on the breakthrough science that Dr. O’Connell has pioneered”.

3 Sisters Restorasis has been used in the Medical Aesthetic practice at the Sylvana Institute to treat hundreds of patients suffering from an array of skin maladies. The elegant, simple regimen consists of a Rehydrating Complex Activator™ used to prime skin for application of the intensive Rehydrating Skin Repair Complex™.
Visit www.RestorasisEssentials.com for more information.

Duquesa Marketing Appoints Hiskey & Company to Act as Sales Agents for Fashion Accessory Client

Tuesday, September 18th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Appoints Hiskey & Company to Act as Sales Agents for Fashion Accessory Client

Premiere Denver Showroom to Represent Lori Leigh Designs™ Earring Chalets™ in CO, WY, UT, MT and ID

Florence, KY  Geoff Ficke, President of international Consumer Product Development and Branding Consulting firm Duquesa Marketing announced today that his group has appointed Hiskey & Company to handle sales of Lori Leigh Designs™ Earring Chalets™ in the states of Colorado, Wyominng, Utah, Montana and Idaho.

“Hiskey & Company has a strong history of success with luxury fashion accessory and jewelry lines”, noted Mr. Ficke. “Their Denver showroom is stunning and their strong retail relationships were crucial to our decision to roll out this stunning line with the Hiskey team”.

“We love lines like Lori Leigh Designs Earring Chalets”, said Don Hiskey, President of Hiskey & Company. “Products that offer unique consumer features and benefits and include color, style and value are exciting for our agents to represent. These vibrant Earring Chalets are perfect for any lady with an extensive jewelry collection”.

“We are overwhelmed at the strong market response the Earring Chalets have received”, said Nancy Ficke, General Manager of Duquesa Marketing. “We will be announcing a number of agency appointments and retail launches in the coming weeks. International distributors and trade shows are also being organized.

Duquesa Marketing Appoints The Dolan Group to Act as Sales Agents for Fashion Accessory Client

Tuesday, September 18th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Appoints The Dolan Group to Act as Sales Agents for Fashion Accessory Client

Premiere Columbus, OH Showroom to Represent Lori Leigh Designs™ Earring Chalets™ in OH, KY, WV and Western PA

Florence, KY  Geoff Ficke, President of international Consumer Product Development and Branding Consulting firm Duquesa Marketing announced today that his group has appointed The Dolan Group to handle sales of Lori Leigh Designs™ Earring Chalets™ in the states of Ohio, Kentucky, West Virginia and Western Pennsylvania.

“The Dolan Group has a strong history of success with luxury fashion accessory and jewelry lines”, noted Mr. Ficke. “Their Columbus showroom is stunning and their strong retail relationships were crucial to our decision to roll out this stunning line with The Dolan Group team”.

“We love lines like Lori Leigh Designs Earring Chalets”, said Tim Dolan, President of The Dolan Group. “Products that offer unique consumer features and benefits and include color, style and value are exciting for our agents to represent. These vibrant Earring Chalets are perfect for any lady with an extensive jewelry collection”.

“We are overwhelmed at the strong market response the Earring Chalets have received”, said Nancy Ficke, General Manager of Duquesa Marketing. “We will be announcing a number of agency appointments and retail launches in the coming weeks. International distributors and trade shows are also being organized.

Duquesa Marketing Appoints B.L. Rogers Associates to Act as Sales Agents for Fashion Accessory Client in New England

Monday, September 17th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Appoints B.L. Rogers Associates to Act as Sales Agents for Fashion Accessory Client in New England

Premiere Agency Based in Northborough, MA to Represent Lori Leigh Designs™ Earring Chalets™ in NH, MA, ME, CT, RI and VT

Florence, KY  Geoff Ficke, President of international Consumer Product Development and Branding Consulting firm Duquesa Marketing announced today that his group has
appointed B.L. Rogers Associates to handle sales of Lori Leigh Designs™ Earring Chalets™ in the New England states of Massachusetts, New Hampshire, Rhode Island, Vermont, Connecticut and Maine.

“B.L. Rogers Associates has a strong history of success with luxury fashion accessory and jewelry lines”, noted Mr. Ficke. “Their strong retail relationships were crucial to our decision to roll out this stunning line with B.L. Rogers team”.

“We love lines like Lori Leigh Designs Earring Chalets”, said Brenda Derby, President of B.L. Rogers Associates. “Products that offer unique consumer features and benefits and include color, style and value are exciting for our agents to represent. These vibrant Earring Chalets are perfect for any lady with an extensive jewelry collection”.

“We are overwhelmed at the strong market response the Earring Chalets have received”, said Nancy Ficke, General Manager of Duquesa Marketing. “We will be announcing a number of agency appointments and retail launches in the coming weeks. International distributors and trade shows are also being organized.

Duquesa Marketing Skin Care Client Named to HBA Splash New Product Hall of Fame

Monday, September 17th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Skin Care Client Named to HBA Splash New Product Hall of Fame

3 Sisters Restorasis® Hydro-BioMimetic Skin Therapy Awarded Honors after Smash Introduction at the September-2012 Show

Florence, KY  Nancy Ficke, General Manager of award winning Consumer Product Marketing and Branding Consulting firm Duquesa Marketing announced today that 3 Sisters Restorasis Hydro-BioMimetic Skin Therapy line has been chosen for placement in the HBA Splash Trade Show’s Hall of Fame. Duquesa Marketing acts as Managing
Consultants for the research, development, sales and marketing of this breakthrough regimen.

“The HBA Splash is one of the premiere skin care technology trade show organizations and presents a tremendous cross-section of cutting edge anti-aging dermal therapies”, said Mrs. Ficke. “3 Sisters Restorasis stood out at this uber-competitive fair based on the Medical Aesthetic provenance and unique performance features and usage benefits the products offer”.

“Winning this honor separates a new Brand from the hordes of competitors telling a simple ingredient story”, said Geoff Ficke, President of Duquesa Marketing. “3 Sisters Restorasis delivers the first Self-Sterilizing lipid complex ever marketed and has been proven in use on hundreds of patients suffering skin maladies at the Sylvana Institute in Frederick, MD.

Duquesa Marketing specializes in Product Development, customizing Marketing and launch strategies and Branding. The Company has over 40 years experience working in every sales channel from mass market to luxury department stores in the United States and internationally.