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Archive for the ‘Marketing Cosmetics’ Category

Duquesa Marketing to Introduce Breakthrough Medical Aesthetic Skin Care Simultaneously at Two Trade Shows

Monday, May 7th, 2012

Duquesa Marketing

www.DuquesaMarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609
gficke@msn.com

Duquesa Marketing to Introduce Breakthrough Medical Aesthetic Skin Care Simultaneously at Two Trade Shows

Concurrent HBA Splash and Spa & Resort Expo at Javits Center New York, June 19-21 to Unveil 3 Sisters Restorasis™ to American Consumers

Florence, KY  Nancy Ficke, General Manager of award winning Consumer Product Development and Branding Consulting firm Duquesa Marketing announced that her firm will unveil 3 Sisters Restorasis™ Hydro BioMimetic Skin Therapy products to the North American marketplace concurrently at the HBA Splash Show and the Spa & Resort Expo, in New York City at the Javits Center, June 19-21, 2012.

“Each of these shows is a premier event for their target retail audiences to attend”, said Mrs. Ficke. “3 Sisters Restorasis is not a typical Cosmetic driven topical Skin Care line. It was developed as a Medical Aesthetic answer for serious patient dermal maladies. Discerning, upscale Day Spas and Resorts will be the best possible distribution channel to introduce this Brand to their clientele”.

“The formulary that makes 3 Sisters Restorasis so effective combines the mimetic benefits of natural flora and fauna with modern science”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “The result is a 100% Organic, Self-Sterilizing Lipid Complex that provides amazing healing, visual improvement to abused, aged, damaged skin almost instantly”.

“3 Sisters Restorasis will be presented at Stand #1556 CB, Level 3, in the featured product HBA Splash Pavilion”, said Geoff Ficke, President of Duquesa Marketing. “The line will be shown at the Spa & Resort Expo, Stand #474. Our staff at each location will be demonstrating the unique performance features of Restorasis by performing our proprietary Restor-Imaging application”.

 

Duquesa Marketing Announces Launch of Client’s Medical Aesthetic Skin Therapy Line at Spa & Resort Expo

Sunday, May 6th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Announces Launch of Client’s Medical Aesthetic Skin Therapy Line at Spa & Resort Expo

3 Sisters Restorasis™ Hydro BioMimetic Skin Repair Complex Unveiled At Exclusive Trade Show June 19-21, Javits Center New York, Stand 474

Florence, KY  Geoff Ficke, President of international Consumer Product Design and Marketing Consulting firm Duquesa Marketing announced today the launch of their client 3 Sisters Restorasis Hydro BioMimetic Skin Therapy Complex product range at the exclusive Spa & Resort Expo, June 19-21, 2012.

“We have worked extensively in the Cosmetic and Skin Care space for over 40 years and have been exposed to every performance claim imaginable“, said Mr. Ficke. “I see better than I hear, and seeing this product perform, after years of use at the Sylvana Wellness Institute in Frederick, MD to treat patients with real dermal maladies, was both instructive and exciting”.

“This is the first time a 100% Organic Self-Sterilizing Lipid Complex has been stabilized in a Skin Care Therapy”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. 3 Sisters Restorasis Hydro BioMimetic formulations beautifully blend advanced modern science and natural selection to provide amazing, immediate performance when used on damaged, aged skin”.

“The line will be presented to discerning Resort and Day Spa operators at Stand 474 of the show”, said Nancy Ficke, General Manager of Duquesa Marketing, the Managing Consultants for the development and launch of the line in the North American and International markets. “We will announce show specials and pricing at the Spa & Resort Expo”.

Duquesa Marketing Announces Free Project Review And Funding Viability Analysis for Beauty Products

Thursday, April 26th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Announces Free Project Review And Funding Viability Analysis for Beauty Products

Award Winning Branding and Consumer Product Development Firm Offers Clients Over 40 Years Experience as Project Managers

Florence, KY  Geoff Ficke, President of award winning international Branding and Consumer Product Development firm Duquesa Marketing announced today a new Funding
Viability
and Project Review Analysis for innovators seeking experienced guidance before entering the Cosmetic, Fragrance and Beauty product industry with new concepts.

“We have launched many of our own Beauty products over the last 40 years, and many more for clients in the American and international markets”, said Mr. Ficke. “The opportunity for us to save entrepreneurs time, money and mistakes by offering a simple review and analysis proves very beneficial to first time Cosmetic industry marketers”.

“A free 20 question quiz that can be downloaded from our web-site www.DuquesaMarketing.com and a phone consultation provides anyone interested in entering the Cosmetic world with a basket full of answers and options”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “It is gratifying to us to be able to offer product development, marketing and funding guidance based on our long industry experience”.

“Duquesa Marketing has made it our mission to mentor young innovators in the Cosmetic industry space”, said Nancy Ficke, General Manager for Duquesa Marketing. “The menu of services we offer is a one-stop, turn-key project development service and it often starts with the Free Project Review and Funding Analysis consultation”.

Duquesa Marketing Client Invited to Enter Products in ICMAD International Product Design Competition

Sunday, April 22nd, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release:

Contact: Geoff Ficke

859-567-1609
gficke@msn.com

Duquesa Marketing Client Invited to Enter Products in ICMAD International Product Design Competition

3 Sisters Restorasis™ Skin Therapy to Contend for Prestigious Cosmetic Industry Award to Be Announced in New York City, June 20, 2012

Florence, KY   Geoff Ficke, President of international award winning Consumer Product Development and Branding Consulting firm Duquesa Marketing announced today that his group has been advised by the Independent Cosmetic Manufacturers and Distributors (ICMAD) that 3 Sisters Restorasis has been selected to participate in the trade associations
prestigious International Product Design Competition.

“3 Sisters Restorasis is an example of a serious Medical Aesthetic skin therapy regimen that blends stunning product performance with elegantly simple packaging”, said Mr. Ficke. “The ICMAD award competition is so very selective so it is always a thrill to have your work recognized by peers”.

“Duquesa Marketing has done a very professional, innovative job of creating a product design that co-mingles the advanced science of 3 Sisters Restorasis and a sleek, contemporary visual presentation that supports the brand”, said Jeanne O’Connell MD, founder and President of Frederick, MD based Restorasis Essentials LLC. “We are thrilled with the market response to the products performance and the Branding visuals”.

“ICMAD is a trade association which represents and supports the hundreds of independent Beauty product marketers that provide so much of the creativity endemic in the Cosmetic
and Toiletry industry world-wide”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “Their annual product design competition is an apex event in the cosmetic world”.

 

3 Sisters Restorasis™ Announces Participation in Upcoming HBA Splash Beauty Product Show

Sunday, April 22nd, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release:

Contact: Geoff Ficke

859-567-1609

gficke@msn.com

3  Sisters Restorasis™ Announces Participation in Upcoming HBA Splash Beauty Product Show

Hydro-BioMimetic Skin Repair Complex to Be Displayed for First Time in USA at Stand 1556-CB, Javits Center, June 19-21, 2012

Frederick, MD Jeanne O’Connell MD announced today that her Medical Aesthetic Skin Repair Complex, 3 Sisters Restorasis, will be presented in the American market for the first time at the upcoming HBA Splash Cosmetic Industry trade show in New York City.

“We introduced 3 Sisters Restorasis in October 2011 at Cosmoprof Hong Kong and were gratified with the response the line received from international distributors”, said Dr. ’Connell. “Based on our initial success we are eager to present this Medical Aesthetic line to the North American market”.

“Dr. O’Connell and her sisters Meg Comer and Kateri Delaney developed the Skin Repair Complex at their very popular Wellness Clinic”, said Nancy Ficke, General Manager of Florence, KY based DuquesaMarketing, managing consultants for the project. “This is serious dermal care that has been perfected after being used to treat hundreds of their patients with amazing results”.

“3 Sisters Restorasis is a breakthrough Hydro-BioMimetic technology that creates a self-sterilizing lipid complex”, said Kateri Delaney RN. “The formulary represents a revolutionary co-mingling of natural elements and cutting edge science that provides a 100% organic solution that addresses a wide range of dermal maladies”.

Consumer Product Market Penetration is Much Easier If Exclusivity Is Key to the Lines Branding Strategy

Wednesday, April 11th, 2012

by: Geoff Ficke

Consumer Product Market Penetration is Much Easier If Exclusivity Is Key to the Lines Branding Strategy

Recently I had the opportunity to visit and work several Trade Shows while on an extended business trip through Europe. One was a huge Beauty Product expo in Italy, another a jewelry fair in Switzerland, and a Gourmet Food Show in England completed the itinerary. Each of the venues would be considered apex convocations within their industry space. Each offered a range of products touching many price points.

As any consumer of economic news knows, today Europe is struggling and in a severe commercial downturn. Consumers are caught in a severe pinch between sky high government taxes and budget deficits, slowing growth, job losses and a real decline in personal incomes. The fear is palpable in many obvious ways, even to a foreign traveler.

And yet, the Trade Shows I attended were each doing their most brisk commerce in the categories that offered the more expensive, exclusive product offerings. I queried any number of vendors from across a broad range of retail price positions. Inevitably the higher end products on offer reported that they were doing well. The mid-market brands seemed to be suffering most. The mass market lines were of course also doing well as many middle class shoppers were trading down in these uncertain times, although many mentioned that they were cutting margins to maintain market share.

It is a fact that in many product categories, exclusivity as a marketing strategy can be an easier route to store shelves than almost any other model. In higher-end markets there is less pricing resistance, and thus greater opportunities to enjoy fatter profit margins. Competition can be much less severe. Obstacles to gaining distribution are much less in specialty
stores and boutiques than exist in chains and mass market discounters.

Pet products that cater to passionate owners often seem eccentric. Jewelry, cashmere sweaters for dogs, Halloween outfits for cats and luxury pet beds seem extreme. But, they sell. A visit to any Pet industry Trade Show will confirm this fact.

Cosmetics, Jewelry, Couture Fashion, Footwear, Automobiles, Gourmet Foods and Drinks, Electronics, Luggage, and many other product categories that provide exclusive brands are booming. Brands in the mid-market range are being squeezed. Private label offerings are picking up market share, though margins are squeezed in order to lower and hit needed price points.

The market for Skin Care products priced over $100 per ounce is sizzling. Gourmet Food brands are enjoying a golden age thanks to the popularity of celebrity chefs and food networks. Jimmy Choo and Manolo Blahnik, among other show designers, have elevated more than the heels on their products. An order for a new Ferrari or McLaren sport car, paid up-front with cash, will earn the buyer a spot on a waiting list with a 2-year wait for delivery of their vehicle. Every Hermes Birkin bag is pre-sold each season before the purses ever hit store shelves. The valet parking concession at Harrods and Harvey Nichols in London is constantly backed up with a constant cue of chauffeur driven Rolls Royce and Bentley automobiles.

Launching Consumer Products with an Exclusivity distribution Marketing Strategy and Sales Model is a course we often we choose for client projects. Once a market has been  penetrated, and consumer demand is stimulated for a product it is always an option to replicate the item in a lower price point presentation. You can always come down in price.

Duquesa Marketing Announces Unveiling of Pedi-Protexx Web-Site to Support International Brand Introduction

Wednesday, February 8th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact:  Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Announces Unveiling of Pedi-Protexx Web-Site to Support International Brand Introduction

Pedicure Accessory URL www.Pedi-Protexx.com to Be Launched at Prestigious COSMOPROF Bologna Beauty Industry Expo March 9-13

Florence, KY Geoff Ficke, President of international award winning Consumer Product Development and Branding firm Duquesa Marketing announced today that his firm will unveil the new web-site www.Pedi-Protexx.com on March 8 to coincide with the retail launch of Pedi-Protexx™ at COSMOPROF Bologna, March 9-13.

“Pedi-Protexx™ is an elegantly simple accessory that insures perfect pedicure protection”, said Mr. Ficke. “The product presents a wonderful up-sell opportunity for every salon in the world that offers pedicure services. The design and performance features are novel and we are thrilled to unveil the Pedi-Protexx line and web-site at COSMOPROF Bologna”.

“The URL www.Pedi-Protexx.com will go on-line on Thursday March 8, timed to coincide with the lines unveiling at COSMOPROF”, said Nancy Ficke, General Manager of Duquesa Marketing, managing consultants for the Pedi-Protexx project. “The evolution of this product from idea through concept and prototype to perfected market ready beauty accessory
has been so rewarding for our team”.

We have already begun negotiating with certain distributors for exclusive country rights assignments”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. Interest has been strong and we hope to announce a full slate of distribution relationships for Pedi-Protexx after COSMOPROF”.

Dr. Nemi Rx™ Bio-Hydrolyzed Anti-Aging and Under Eye Skin Care to Unveil Website for Retail Launch

Monday, February 6th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact:  Geoff Ficke

859-567-1609

gficke@msn.com

Dr. Nemi Rx™ Bio-Hydrolyzed Anti-Aging and Under Eye Skin Care to Unveil Website for Retail Launch

www.drnemirx.com Will Be Online March 8 to Support Brand Introduction at COSMOPROF Bologna March 9-12, 2012

Atlanta, GA, USA  – Dr. Ajit Nemi, President of Nemi Capital LLC and developer of Dr. Nemi Rx™ Bio-Hydrolyzed Anti-Aging and Under Eye Skin Care, announced that his Company will unveil its new website (www.drnemirx.com) to support the brand’s introduction at the international Beauty retail trade show, COSMOPROF Bologna, the world’s most prestigious Cosmetic Industry trade expo.

“The website has been designed to provide visitors with comprehensive information on the cutting edge science and natural organic elements that have been built into our Medical Aesthetic formulae,” said Dr. Nemi. “The provenance for this regimen is the hundreds of successful treatment applications on patients of my medical practice in Atlanta, GA.”

“Dr. Nemi Rx™ is unusual in the over-hyped, placebo-laden Cosmetic Skin Care field,” said Geoff Ficke, President of Florence, KY based Duquesa Marketing, managing consultants for the Dr. Nemi Rx™ project.  “Dr. Nemi developed this regimen specifically to address severe under eye and skin maladies he confronts every day in his practice. These products must work for his patients.”

“The website contains actual imaging results from patients and Focus Group participants which confirm the benefits patients, and now discerning consumers, enjoy when exposed to Dr. Nemi Rx™ Bio-Hydrolyzed Skin Care,” said Dr. Nemi.  “We will announce retail pricing at COSMOPROF Bologna and on www.drnemirx.com.

Duquesa Marketing Unveils Medical Aesthetic Skin Care Web-Site to Support Brand Launch at Cosmoprof Bologna

Monday, February 6th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact:  Geoff Ficke

859-567-1609

gficke@msn.com

Duquesa Marketing Unveils Medical Aesthetic Skin Care Web-Site to Support Brand Launch at Cosmoprof Bologna

www.DrNemiRx On-Line March 8 As this Bio-Hydrolyzed Anti-Aging and Under Eye Treatment Introduced to International Beauty Trade

Florence, KY, USA Nancy Ficke, General Manager of international award winning Consumer Product consulting group Duquesa Marketing announced today that her firm will unveil their client, Dr. Nemi Rx™, web-site to coincide with the international retail launch of their eponymous line of Medical Aesthetic Skin Care.

“Dr. Nemi Rx has been perfected after testing, research and extensive use to treat and manage serious skin and under eye maladies on hundreds of patients in Dr. Nemi’s Atlanta medical practice”, said Mrs. Ficke. “We are very excited to be Managing Consultants for the Dr. Nemi Rx project. The introduction of this unique Brand to the international retail marketplace at COSMOPROF Bologna is a thrilling opportunity”.

“We created the elements for www.DrNemiRx.com to encapsulate the unique Medical pedigree of this Bio-Hydrolyzed range”, said Alexis Bruning, V.P. of New Product development for Duquesa Marketing. “Dr. Nemi Rx is the opposite of the glitzy packaged department stores brands that are mostly placebos. The range is a marriage of cutting edge science and organic botanicals that really work”.

“We will unveil specific pricing and distribution strategies at COSMOPROF Bologna”, said Mrs. Ficke. “Dr. Nemi Rx will be in limited distribution and pricing will be moderate, as the Doctor wants the line to be affordable to the widest possible clientele”.

Dr. Nemi Rx™ Bio-Hydrolyzed Anti-Aging and Under Eye Skin Care Announces International Launch at COSMOPROF Bologna

Saturday, February 4th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact:  Geoff Ficke

859-567-1609

gficke@msn.com

 

Dr. Nemi Rx™ Bio-Hydrolyzed Anti-Aging and Under Eye Skin Care Announces International Launch at COSMOPROF Bologna

Medical Aesthetic Formulae to Be Introduced in the American Pavilion Stand B-16 C-15-C Hall 30 March 9-12, 2012

Atlanta, GA, USA – Dr. Ajit Nemi, President of Nemi Capital LLC, announced today the introduction of his Medical Aesthetic Bio-Hydrolyzed Anti-Aging and Under Eye Skin Care range, Dr. Nemi Rx™, at the upcoming international luxury Beauty and Cosmetic Expo at COSMOPROF Bologna, Italy.

“Dr. Nemi Rx™ has been developed for the retail market after considerable testing, research, and treatment applications on hundreds of patients in my Ophthalmology practice in Atlanta,” said Dr. Nemi.  “The blending of contemporary science and natural elements has been key to the spectacular results my patients have enjoyed by using these products to care for under-eye puffiness, dark circles, and fine lines and wrinkles while rejuvenating severely damaged and aged skin.”

“The medical provenance of the Dr. Nemi Rx™ range makes the line perfect for the discerning international retail and distributor clientele that attend COSMOPROF Bologna,” said Nancy Ficke, General Manager of Florence, KY based Duquesa Marketing, managing consultants for the Dr. Nemi Rx™ project.  “The co-mingling of science and nature’s bounty in these formulae has proven to offer amazing benefits to our study group participants and we are thrilled to put the line on offer.”

“COSMOPROF is the largest, most prestigious Cosmetic and Beauty product trade show in the world,” said Dr. Nemi.  “It is a sign of the confidence we have in the benefits this regimen provides that we are launching at this expo.  Initial distributor interest has confirmed our confidence.”