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Archive for June, 2012

Strong Promotional Offer Announced for Retailers Introducing Lori Leigh Designs™ Earring Chalets

Tuesday, June 12th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609
gficke@msn.com

Strong Promotional Offer Announced for Retailers Introducing Lori Leigh Designs™ Earring Chalets

2 FREE with 10 Purchased Creates Huge Response from Jewelry Retailers Attending JCK Show at Mandalay Bay, Las Vegas

Whittier, CA    In addition to the huge response generated by her novel Earring Chalet organizers at JCK, Lori Torline President of Lori Leigh Designs notes that the brand’s initial “2 Free with 10” launch promotion was enthusiastically received by attending retailers.

“Based on the comments we received from retailers at JCK we know we would have reached our sales goal at the show even without an aggressive offer”, said Mrs. Torline. “But when we advised that each opening order, AND first re-order would receive 2 units FREE with each 10 purchased the product orders just grew exponentially”.

“Lori Leigh Designs Earring Chalets are so stylish and innovative that the product stands alone”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing, managing consultants for the product development and market launch of the Earring Chalet Organizers for Lori Leigh Designs. “The sales promotion offer simply gave
retailers already interested in adding the line a reason to greatly elevate order levels”.

“The ‘2 FREE with 10’ offer is good for each dozen units purchased on the Traveler or the larger Vanity units”, said Mrs. Torline. “We have a different purchasing program available for international distributors and will be announcing a roster of country specific distribution agreements shortly”.

Duquesa Marketing Managed Launch of Lori Leigh Designs Earring Chalets at JCK Huge Success

Tuesday, June 12th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609
gficke@msn.com

Duquesa Marketing Managed Launch of Lori Leigh Designs Earring Chalets at JCK Huge Success

Product Acceptance at Largest United States Jewelry Industry Trade Show Results in Inventory Sellout and Enthusiastic Trade Response

Florence, KY   Nancy Ficke, General Manager of international award winning Consumer Product Development and Branding Consultancy Duquesa Marketing noted today that her firm’s client Lori Leigh Designs launched their line of Earring Chalet Fashion Organizers to tremendous retail enthusiasm at JCK, Las Vegas June 1-4,
2012.

“The Lori Leigh Designs Earring Chalets were one of the true breakthrough hits at JCK”, said Mrs. Ficke “The vivid fashion colors, value, two styles and the obvious functionality of the organizers was unanimously praised by buyers. Order flow was tremendous and the response so encouraging that we have added two more trade shows to our launch caravan”.

“As a huge consumer of earrings of all types and sizes I always felt that the earring Chalet Organizers would be a huge hit”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “The boxes are stunning to view and they really work as practical earring organizers, there is simply nothing else on the market like Lori Leigh’s system and the JCK attendee’s response confirmed our assumptions”.

“JCK is the premiere Jewelry industry trade show in the United States”, said Geoff Ficke, President of Duquesa Marketing. “Competition is fierce and the expo is heavily attended by veteran jewelers from around the world. To succeed at this venue provides Lori Leigh Designs a huge vote of affirmation as we move the product into broad
distribution”.