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Archive for June 12th, 2012

Duquesa Marketing Announces Appointment of Invurgency to Manage Manufacturing of Stickman Stew

Tuesday, June 12th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609
gficke@msn.com

Duquesa Marketing Announces Appointment of Invurgency to Manage Manufacturing of Stickman Stew

Line of Thematic Whimsical Dolls Being Readied for Spring-2013 Toy and Gift Retail Market Introduction

Florence, KY   Geoff Ficke, President of Duquesa Marketing, the international Consumer Product Development and Branding Consulting firm, announced today that acting as Managing Consultants they have engaged Cincinnati based Invurgency llc to handle component sourcing and manufacturing of Stickman Stew Dolls.

“Stickman Stew is one of the most fun projects we have ever undertaken”, said Geoff Ficke. “The dolls are whimsical, humorous, colorful and present interesting Marketing and manufacturing challenges. Invurgency is a firm that we have used in the past for our most challenging projects and they are perfect for the Stickman challenge”.

“Invurgency has great experience in a wide range of consumer product design and manufacturing categories, including Toys and Gifts,” noted Alexis Bruning, V.P. of New
Product Development
for Duquesa Marketing. “Stickman Stew is unique in its versatility, equally powerful as a Toy or Gift category Brand”.

“We are developing a total menu of Branding, Sales Promotion, Publicity and Display elements to be ready for a Spring-2013 launch of Stickman and Stick Girl products”, said Nancy Ficke, General Manager of Duquesa Marketing. “We intend to aggressively introduce the Dolls to both the Toy and Gift areas”.

Duquesa Marketing Appointed Managing Consultants for Stickman Stew™ Project Development & Launch

Tuesday, June 12th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609
gficke@msn.com

Duquesa Marketing Appointed Managing Consultants for Stickman Stew™ Project Development & Launch

Thematic Family of Dolls Will Employ Whimsy and Good Humor to Encourage Honesty, Caring and Sense of Community

Florence, KY   Nancy Ficke, General Manager of award winning international Consumer Product Development and Branding Consultancy group Duquesa Marketing announced today that her team has been engaged to create, develop and launch at retail the Stickman Stew line of whimsical, thematic dolls.

“”Our client, Jane Guinn, presented to us a wonderful concept which she has nurtured to the point of being ready for commercialization,” said Mrs. Ficke. “The family of dolls is meant to convey a big-heartedness that is too often lacking in today’s hurly burly world. Jane’s Stickman dolls make people happy when they touch one and they grab you and make you think”.

“Stickman dolls are happy to ride on your cars dashboard, practice yoga, sit on a child’s backpack or perk up a workspace”, said Alexis Bruning, V.P. of New Product
Development
for Duquesa Marketing.”They can go anywhere and add a touch of humor and fun to each environment that they touch”.

“The lineup of dolls, their stories and names will be announced shortly”, said Geoff Ficke, President of Duquesa Marketing. “Owing to Stickman Dolls versatility in appealing to children and adults, the line will be marketed as both a toy and as a gift space item. When seen together, they are so cute that we don’t anticipate too many people wanting just one Doll, but purchasing the whole family”.

Strong Promotional Offer Announced for Retailers Introducing Lori Leigh Designs™ Earring Chalets

Tuesday, June 12th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609
gficke@msn.com

Strong Promotional Offer Announced for Retailers Introducing Lori Leigh Designs™ Earring Chalets

2 FREE with 10 Purchased Creates Huge Response from Jewelry Retailers Attending JCK Show at Mandalay Bay, Las Vegas

Whittier, CA    In addition to the huge response generated by her novel Earring Chalet organizers at JCK, Lori Torline President of Lori Leigh Designs notes that the brand’s initial “2 Free with 10” launch promotion was enthusiastically received by attending retailers.

“Based on the comments we received from retailers at JCK we know we would have reached our sales goal at the show even without an aggressive offer”, said Mrs. Torline. “But when we advised that each opening order, AND first re-order would receive 2 units FREE with each 10 purchased the product orders just grew exponentially”.

“Lori Leigh Designs Earring Chalets are so stylish and innovative that the product stands alone”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing, managing consultants for the product development and market launch of the Earring Chalet Organizers for Lori Leigh Designs. “The sales promotion offer simply gave
retailers already interested in adding the line a reason to greatly elevate order levels”.

“The ‘2 FREE with 10’ offer is good for each dozen units purchased on the Traveler or the larger Vanity units”, said Mrs. Torline. “We have a different purchasing program available for international distributors and will be announcing a roster of country specific distribution agreements shortly”.

Duquesa Marketing Managed Launch of Lori Leigh Designs Earring Chalets at JCK Huge Success

Tuesday, June 12th, 2012

Duquesa Marketing

www.duquesamarketing.com

Press Release

For Immediate Release

Contact: Geoff Ficke

859-567-1609
gficke@msn.com

Duquesa Marketing Managed Launch of Lori Leigh Designs Earring Chalets at JCK Huge Success

Product Acceptance at Largest United States Jewelry Industry Trade Show Results in Inventory Sellout and Enthusiastic Trade Response

Florence, KY   Nancy Ficke, General Manager of international award winning Consumer Product Development and Branding Consultancy Duquesa Marketing noted today that her firm’s client Lori Leigh Designs launched their line of Earring Chalet Fashion Organizers to tremendous retail enthusiasm at JCK, Las Vegas June 1-4,
2012.

“The Lori Leigh Designs Earring Chalets were one of the true breakthrough hits at JCK”, said Mrs. Ficke “The vivid fashion colors, value, two styles and the obvious functionality of the organizers was unanimously praised by buyers. Order flow was tremendous and the response so encouraging that we have added two more trade shows to our launch caravan”.

“As a huge consumer of earrings of all types and sizes I always felt that the earring Chalet Organizers would be a huge hit”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “The boxes are stunning to view and they really work as practical earring organizers, there is simply nothing else on the market like Lori Leigh’s system and the JCK attendee’s response confirmed our assumptions”.

“JCK is the premiere Jewelry industry trade show in the United States”, said Geoff Ficke, President of Duquesa Marketing. “Competition is fierce and the expo is heavily attended by veteran jewelers from around the world. To succeed at this venue provides Lori Leigh Designs a huge vote of affirmation as we move the product into broad
distribution”.