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Archive for April 11th, 2012

Geoff Ficke to Be Interviewed on The Buzz on Z Talk Radio on April 16th at 8:30 CT. Duquesa Marketing Founder and Expert to Discuss Best Jobs for the Future – Create Your Own!

Wednesday, April 11th, 2012

Duquesa Marketing

Press Release

For Immediate Release

Contact: Geoff Ficke


Geoff Ficke to Be Interviewed on The Buzz on Z Talk Radio on April 16th at 8:30 CT

Duquesa Marketing Founder and Expert to Discuss Best Jobs for the Future – Create Your Own!

Florence, KY  Nancy Ficke, General Manager, announced today that her Branding and Product Development firm Duquesa Marketing has scheduled another in a series of national radio interviews for Company President and Founder Geoff Ficke.

“Geoff Ficke will appear on The Buzz with Hosts Scott Rorek and Zita Ost April 16th  at 8:30 am CT / 9:30 ET on Z Talk Radio (”, said Mrs Ficke. “The discussion will be about the opportunity to take hold of your life and career options by exploring Entrepreneurial opportunities that people find around themselves in their hobbies, homes or jobs”.

“We work with hundreds of inventors, small and micro-businesses and entrepreneurs every year”, said Alexis Bruning, V.P. of New Business Development at Duquesa Marketing. “Many of these people carve out successful enterprises by capitalizing on things they experience in their environment. This is a topic that Geoff is passionate about and is always happy to share with an audience”.

Duquesa Marketing has assisted numerous individuals and enterprises start and expand Consumer Product opportunities over the past four decades. The award winning firm has vast experience in all Sales and distribution channels in the United States and internationally.

Geoff Ficke Discusses Five Personality Traits to Success!

Wednesday, April 11th, 2012

Geoff Ficke Discusses Five Personality Traits to Success!

Expert explains if idea is a good one and if  you have what it takes-

See if Your Idea makes the cut…

Do you have a product idea but just aren’t sure where to start?  Is your business ready to move to the next level, but you don’t have the connections to make that happen? Geoff Ficke has been helping hundreds of people make their business dreams come true!

Through his 40 years of practical experience Geoff has been  mentoring, teaching and consulting with small and micro-businesses, entrepreneurs and inventors to enable them to turn dreams and ideas into products and successful commercial opportunities. Some of his Consumer Product Clients include some of the world’s most recognized companies.  He’s worked with products from skin care to cupcakes to health supplements and more. And he’ll share his wisdom with your listeners!

Phones will light up about with listeners calling in with their questions on this hot topic!

Let Geoff Ficke answer their questions about how to get their business idea to market

Suggested Show Topics for Geoff Ficke:

  • How to get funding for your business idea
  • What makes a product or business idea successful
  • How to get your product or business idea to market

Questions for Geoff Ficke:

1.   Is now the best time to start a new business?

2.   How do I find funding?

3.   Do I really need a business plan?

4.   Where do I go to get a prototype of my product made?

5.   Can I sell or license my business idea?

6.   Should I go to one of those invention services advertised on television?

7.   Where can I find manufacturers for my product?

8.   Do I have to patent my idea? How much does that cost and what do I do?

9.   What 5 personal traits are essential for achieving entrepreneurial success?

10. Can I bootstrap my way to success?

11. Tell us some of your success stories.

12. I’m ready! How do I get a hold of you to help me make my business idea happen?!

Geoff Ficke and his consulting firm, Duquesa Marketing,  ( has assisted businesses large and small, domestic and international, entrepreneurs, inventors,  students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.

Contact Alexis Bruning to schedule an interview with Geoff Ficke at 513-602-9040.

Consumer Product Market Penetration is Much Easier If Exclusivity Is Key to the Lines Branding Strategy

Wednesday, April 11th, 2012

by: Geoff Ficke

Consumer Product Market Penetration is Much Easier If Exclusivity Is Key to the Lines Branding Strategy

Recently I had the opportunity to visit and work several Trade Shows while on an extended business trip through Europe. One was a huge Beauty Product expo in Italy, another a jewelry fair in Switzerland, and a Gourmet Food Show in England completed the itinerary. Each of the venues would be considered apex convocations within their industry space. Each offered a range of products touching many price points.

As any consumer of economic news knows, today Europe is struggling and in a severe commercial downturn. Consumers are caught in a severe pinch between sky high government taxes and budget deficits, slowing growth, job losses and a real decline in personal incomes. The fear is palpable in many obvious ways, even to a foreign traveler.

And yet, the Trade Shows I attended were each doing their most brisk commerce in the categories that offered the more expensive, exclusive product offerings. I queried any number of vendors from across a broad range of retail price positions. Inevitably the higher end products on offer reported that they were doing well. The mid-market brands seemed to be suffering most. The mass market lines were of course also doing well as many middle class shoppers were trading down in these uncertain times, although many mentioned that they were cutting margins to maintain market share.

It is a fact that in many product categories, exclusivity as a marketing strategy can be an easier route to store shelves than almost any other model. In higher-end markets there is less pricing resistance, and thus greater opportunities to enjoy fatter profit margins. Competition can be much less severe. Obstacles to gaining distribution are much less in specialty
stores and boutiques than exist in chains and mass market discounters.

Pet products that cater to passionate owners often seem eccentric. Jewelry, cashmere sweaters for dogs, Halloween outfits for cats and luxury pet beds seem extreme. But, they sell. A visit to any Pet industry Trade Show will confirm this fact.

Cosmetics, Jewelry, Couture Fashion, Footwear, Automobiles, Gourmet Foods and Drinks, Electronics, Luggage, and many other product categories that provide exclusive brands are booming. Brands in the mid-market range are being squeezed. Private label offerings are picking up market share, though margins are squeezed in order to lower and hit needed price points.

The market for Skin Care products priced over $100 per ounce is sizzling. Gourmet Food brands are enjoying a golden age thanks to the popularity of celebrity chefs and food networks. Jimmy Choo and Manolo Blahnik, among other show designers, have elevated more than the heels on their products. An order for a new Ferrari or McLaren sport car, paid up-front with cash, will earn the buyer a spot on a waiting list with a 2-year wait for delivery of their vehicle. Every Hermes Birkin bag is pre-sold each season before the purses ever hit store shelves. The valet parking concession at Harrods and Harvey Nichols in London is constantly backed up with a constant cue of chauffeur driven Rolls Royce and Bentley automobiles.

Launching Consumer Products with an Exclusivity distribution Marketing Strategy and Sales Model is a course we often we choose for client projects. Once a market has been  penetrated, and consumer demand is stimulated for a product it is always an option to replicate the item in a lower price point presentation. You can always come down in price.