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Archive for May 2nd, 2011

What Lesson Can Entrepreneurs Learn from a Bespoke Suit Maker and M&M’s Candy?

Monday, May 2nd, 2011

by: Geoff Ficke

What Lesson Can Entrepreneurs Learn from a Bespoke Suit Maker and M&M’s Candy? 

Recently I read a profile of a relatively new business, Astor & Black that makes bespoke tailored gentlemen’s suits. The Company sends salesmen direct to their clients home or office and custom fits garments. There are thousands of fabrics to choose from, each suit is cut by hand to specific measurements and delivered in four to six weeks. The cost for an Astor & Black suit is about one-fourth the price of a Saville Row crafted suit. 

Occasionally I see a television spot for M&M candy. This particular advertisement does not dwell on how M&M’s “melts in your mouth, not in your hands”, the brands famous branding statement. The commercial advises that you can have M&M’s customized for parties or promotions with your custom design, name or logo added to the hard outer-surface of each M&M piece. 

What lesson can entrepreneurs learn from products as disparate as men’s suits and mass market candy? They can discover the added power that customizing products can supply to executing marketing strategies. Astor & Black is a new, growing business. Mars Candy, the makers of M&M’s is one of the world’s best known, most successful brands. Both of these very different entities have seized upon product customization as a way to differentiate their products from competitors. 

Many entrepreneurs and small businesses seeking to compete with large, more established brands should consider the value of adding a product personalization or customization element to their offerings. Besides making the product more enticing, there can be larger profits gleaned from utilizing this approach. Clients and customers will pay more for a personalized, custom service or consumer product. 

There are many ways to customize products. A mass or semi-massed produced product can be embellished with an engraved or stamped name plate. A baby item could be personalized with the baby’s date of birth, weight and name visible. Favorite colors or pet phrases or sayings can be employed in or on the body of a product. If the product on offer is a consumable type of item (gourmet food and drinks, cosmetic, wellness, etc.), a personalized flavor or blend could be made available. A fabric-based item can be embroidered with any name, team name or image. 

This is a simple strategy to utilize when faced with stiff competition in a given space. We often hear about all of the small businesses that a new Wal-Mart displaces when entering a new market. That is often true. However, in every town where there are big-box stores, there are small, nimble competitors that compete successfully and even thrive. They do not even try to compete on price.

Does Wall-Mart deliver prescriptions? Local, independent pharmacies invariably do. Your local butcher or fish monger will stock and trim your purchases as you desire. Chain stores often buy product pre-cut and packaged from trimming houses. Wal-Mart sells hunting and fishing products. Your local sporting goods shop will detail and train customers on how to use a new lure, bait or blind. These are basic ways to further personalize a service in a mass-production, indifferent commercial world. 

We encourage, whenever it is possible, clients to offer some form of customization to their line. Personalized products create the strongest word of mouth. This is the single best form of sales promotion. An endorsement of a good or service from a satisfied customer to another person is much more powerful than any form of advertising. And, it is 100% less expensive.

Duquesa Marketing Announces Turnkey Doll and Children’s Products Concierge Development Program

Monday, May 2nd, 2011

Duquesa Marketing

www.duquesamarketing.com

 

Press Release

For Immediate Release:

May 2, 2011

Contact:  Geoff Ficke

 859-567-1609

gficke@msn.com

Duquesa Marketing Announces Turnkey Doll and Children’s Products Concierge Development Program

Florence, KY Geoff Ficke, President of international, award winning Product Development and Marketing Consulting firm Duquesa Marketing announced today the launch of a turnkey, one-stop Concierge Development Program for Doll and Children’s Products startup ventures.

“We are approached regularly by entrepreneurs that are stymied by the vagaries of launching products in the category”, said Mr. Ficke. “The Concierge Development Program enables these developers to have a comprehensive menu of services and veteran service providers at their disposal resulting in the savings of time, money and elimination of mistakes”. 

“From patent and trademark legal assistance, to lab and prototype development, customized marketing strategies, regulatory issues in the United States and international markets and trade show presentations and key account approaches, entrepreneurs will have access to every essential element needed to get to market quickly, while minimizing financial exposure with the Concierge Development Program”, said Nancy Ficke, General Manager of Duquesa Marketing.  

“Many people come to us with great ideas, but have no idea where to begin”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “Unfortunately, others come to us after they have spent time, money and made mistakes trying to self-market their product idea. In each case they find the Concierge Development Program a much more beneficial and useful tool”. 

For over 35 years Duquesa Marketing has provided Marketing and Product Development consulting services to Consumer Product entrepreneurs and small businesses. The Company has extensive experience in all channels of product distribution, in the United States and international markets.

Duquesa Marketing Announces Turnkey Luxury Products Concierge Development Program

Monday, May 2nd, 2011

Duquesa Marketing

www.duquesamarketing.com

 

Press Release

For Immediate Release:

May 2, 2011

Contact:  Geoff Ficke

 859-567-1609

gficke@msn.com

Duquesa Marketing Announces Turnkey Luxury Products Concierge Development Program 

Florence, KY Geoff Ficke, President of international, award winning Product Development and Marketing Consulting firm Duquesa Marketing announced today the launch of a turnkey, one-stop Concierge Development Program for Luxury Products startup ventures.

 “We are approached regularly by entrepreneurs that are stymied by the vagaries of launching products in the category”, said Mr. Ficke. “The Concierge Development Program enables these developers to have a comprehensive menu of services and veteran service providers at their disposal resulting in the savings of time, money and elimination of mistakes”. 

“From patent and trademark legal assistance, to lab and prototype development, customized marketing strategies, regulatory issues in the United States and international markets and trade show presentations and key account approaches, entrepreneurs will have access to every essential element needed to get to market quickly, while minimizing financial exposure with the Concierge Development Program”, said Nancy Ficke, General Manager of Duquesa Marketing.  

“Many people come to us with great ideas, but have no idea where to begin”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “Unfortunately, others come to us after they have spent time, money and made mistakes trying to self-market their product idea. In each case they find the Concierge Development Program a much more beneficial and useful tool”. 

For over 35 years Duquesa Marketing has provided Marketing and Product Development consulting services to Consumer Product entrepreneurs and small businesses. The Company has extensive experience in all channels of product distribution, in the United States and international markets.

Duquesa Marketing Announces Turnkey DIY, Hardware and Tools Concierge Development Program

Monday, May 2nd, 2011

Duquesa Marketing

www.duquesamarketing.com

 

Press Release

For Immediate Release:

May 2, 2011

Contact:  Geoff Ficke

 859-567-1609

gficke@msn.com

Duquesa Marketing Announces Turnkey DIY, Hardware and Tools Concierge Development Program 

Florence, KY Geoff Ficke, President of international, award winning Product Development and Marketing Consulting firm Duquesa Marketing announced today the launch of a turnkey, one-stop Concierge Development Program for DIY, Hardware and Tool Products startup ventures

“We are approached regularly by entrepreneurs that are stymied by the vagaries of launching products in the category”, said Mr. Ficke. “The Concierge Development Program enables these developers to have a comprehensive menu of services and veteran service providers at their disposal resulting in the savings of time, money and elimination of mistakes”. 

“From patent and trademark legal assistance, to lab and prototype development, customized marketing strategies, regulatory issues in the United States and international markets and trade show presentations and key account approaches, entrepreneurs will have access to every essential element needed to get to market quickly, while minimizing financial exposure with the Concierge Development Program”, said Nancy Ficke, General Manager of Duquesa Marketing.  

“Many people come to us with great ideas, but have no idea where to begin”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “Unfortunately, others come to us after they have spent time, money and made mistakes trying to self-market their product idea. In each case they find the Concierge Development Program a much more beneficial and useful tool”. 

For over 35 years Duquesa Marketing has provided Marketing and Product Development consulting services to Consumer Product entrepreneurs and small businesses. The Company has extensive experience in all channels of product distribution, in the United States and international markets.

Duquesa Marketing Announces Turnkey Sporting Goods and Sports Products Concierge Development Program

Monday, May 2nd, 2011

Duquesa Marketing

www.duquesamarketing.com

 

Press Release

For Immediate Release:

May 2, 2011

Contact:  Geoff Ficke

 859-567-1609

gficke@msn.com

Duquesa Marketing Announces Turnkey Sporting Goods and Sports Products Concierge Development Program 

Florence, KY  Geoff Ficke, President of international, award winning Product Development and Marketing Consulting firm Duquesa Marketing announced today the launch of a turnkey, one-stop Concierge Development Program for Sporting Goods and Sports related Product startup ventures

“We are approached regularly by entrepreneurs that are stymied by the vagaries of launching products in the category”, said Mr. Ficke. “The Concierge Development Program enables these developers to have a comprehensive menu of services and veteran service providers at their disposal resulting in the savings of time, money and elimination of mistakes”. 

“From patent and trademark legal assistance, to lab and prototype development, customized marketing strategies, regulatory issues in the United States and international markets and trade show presentations and key account approaches, entrepreneurs will have access to every essential element needed to get to market quickly, while minimizing financial exposure with the Concierge Development Program”, said Nancy Ficke, General Manager of Duquesa Marketing.  

“Many people come to us with great ideas, but have no idea where to begin”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “Unfortunately, others come to us after they have spent time, money and made mistakes trying to self-market their product idea. In each case they find the Concierge Development Program a much more beneficial and useful tool”. 

For over 35 years Duquesa Marketing has provided Marketing and Product Development consulting services to Consumer Product entrepreneurs and small businesses. The Company has extensive experience in all channels of product distribution, in the United States and international markets.

Duquesa Marketing Announces Turnkey Fashion Accessory Products Concierge Development Program

Monday, May 2nd, 2011

Duquesa Marketing

www.duquesamarketing.com

 

Press Release

For Immediate Release:

May 2, 2011

Contact:  Geoff Ficke

 859-567-1609

gficke@msn.com

Duquesa Marketing Announces Turnkey Fashion Accessory Products Concierge Development Program 

Florence, KY Geoff Ficke, President of international, award winning Product Development and Marketing Consulting firm Duquesa Marketing announced today the launch of a turnkey, one-stop Concierge Development Program for Fashion Accessory Products startup ventures

“We are approached regularly by entrepreneurs that are stymied by the vagaries of launching products in the category”, said Mr. Ficke. “The Concierge Development Program enables these developers to have a comprehensive menu of services and veteran service providers at their disposal resulting in the savings of time, money and elimination of mistakes”.

“From patent and trademark legal assistance, to lab and prototype development, customized marketing strategies, regulatory issues in the United States and international markets and trade show presentations and key account approaches, entrepreneurs will have access to every essential element needed to get to market quickly, while minimizing financial exposure with the Concierge Development Program”, said Nancy Ficke, General Manager of Duquesa Marketing.  

“Many people come to us with great ideas, but have no idea where to begin”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “Unfortunately, others come to us after they have spent time, money and made mistakes trying to self-market their product idea. In each case they find the Concierge Development Program a much more beneficial and useful tool”. 

For over 35 years Duquesa Marketing has provided Marketing and Product Development consulting services to Consumer Product entrepreneurs and small businesses. The Company has extensive experience in all channels of product distribution, in the United States and international markets.

Duquesa Marketing Announces Turnkey Jewelry and Couture Products Concierge Development Program

Monday, May 2nd, 2011

Duquesa Marketing

www.duquesamarketing.com

 

Press Release

For Immediate Release:

May 2, 2011

Contact:  Geoff Ficke

 859-567-1609

gficke@msn.com

Duquesa Marketing Announces Turnkey Jewelry and Couture Products Concierge Development Program 

Florence, KY Geoff Ficke, President of international, award winning Product Development and Marketing Consulting firm Duquesa Marketing announced today the launch of a turnkey, one-stop Concierge Development Program for Jewelry and Couture Products startup ventures

“We are approached regularly by entrepreneurs that are stymied by the vagaries of launching products in the category”, said Mr. Ficke. “The Concierge Development Program enables these developers to have a comprehensive menu of services and veteran service providers at their disposal resulting in the savings of time, money and elimination of mistakes”.

“From patent and trademark legal assistance, to lab and prototype development, customized marketing strategies, regulatory issues in the United States and international markets and trade show presentations and key account approaches, entrepreneurs will have access to every essential element needed to get to market quickly, while minimizing financial exposure with the Concierge Development Program”, said Nancy Ficke, General Manager of Duquesa Marketing.  

“Many people come to us with great ideas, but have no idea where to begin”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “Unfortunately, others come to us after they have spent time, money and made mistakes trying to self-market their product idea. In each case they find the Concierge Development Program a much more beneficial and useful tool”. 

For over 35 years Duquesa Marketing has provided Marketing and Product Development consulting services to Consumer Product entrepreneurs and small businesses. The Company has extensive experience in all channels of product distribution, in the United States and international markets.

Duquesa Marketing Announces Turnkey Infant and Juvenile Products Concierge Development Program

Monday, May 2nd, 2011

Duquesa Marketing

www.duquesamarketing.com

 

Press Release

For Immediate Release:

May 2, 2011

Contact:  Geoff Ficke

 859-567-1609

gficke@msn.com

Duquesa Marketing Announces Turnkey Infant and Juvenile Products Concierge Development Program

Florence, KY Geoff Ficke, President of international, award winning Product Development and Marketing Consulting firm Duquesa Marketing announced today the launch of a turnkey, one-stop Concierge Development Program for Infant and Juvenile Products startup ventures

“We are approached regularly by entrepreneurs that are stymied by the vagaries of launching products in the category”, said Mr. Ficke. “The Concierge Development Program enables these developers to have a comprehensive menu of services and veteran service providers at their disposal resulting in the savings of time, money and elimination of mistakes”.

“From patent and trademark legal assistance, to lab and prototype development, customized marketing strategies, regulatory issues in the United States and international markets and trade show presentations and key account approaches, entrepreneurs will have access to every essential element needed to get to market quickly, while minimizing financial exposure with the Concierge Development Program”, said Nancy Ficke, General Manager of Duquesa Marketing.  

“Many people come to us with great ideas, but have no idea where to begin”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “Unfortunately, others come to us after they have spent time, money and made mistakes trying to self-market their product idea. In each case they find the Concierge Development Program a much more beneficial and useful tool”.

For over 35 years Duquesa Marketing has provided Marketing and Product Development consulting services to Consumer Product entrepreneurs and small businesses. The Company has extensive experience in all channels of product distribution, in the United States and international markets.

Duquesa Marketing Announces Turnkey Board Game and Toy Products Concierge Development Program

Monday, May 2nd, 2011

Duquesa Marketing

www.duquesamarketing.com

 

Press Release

For Immediate Release:

May 2, 2011

Contact:  Geoff Ficke

 859-567-1609

gficke@msn.com

Duquesa Marketing Announces Turnkey Board Game and Toy Products Concierge Development Program 

Florence, KY Geoff Ficke, President of international, award winning Product Development and Marketing Consulting firm Duquesa Marketing announced today the launch of a turnkey, one-stop Concierge Development Program for Board Game and Toy Products startup ventures

“We are approached regularly by entrepreneurs that are stymied by the vagaries of launching products in the category”, said Mr. Ficke. “The Concierge Development Program enables these developers to have a comprehensive menu of services and veteran service providers at their disposal resulting in the savings of time, money and elimination of mistakes”. 

“From patent and trademark legal assistance, to lab and prototype development, customized marketing strategies, regulatory issues in the United States and international markets and trade show presentations and key account approaches, entrepreneurs will have access to every essential element needed to get to market quickly, while minimizing financial exposure with the Concierge Development Program”, said Nancy Ficke, General Manager of Duquesa Marketing. 

“Many people come to us with great ideas, but have no idea where to begin”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “Unfortunately, others come to us after they have spent time, money and made mistakes trying to self-market their product idea. In each case they find the Concierge Development Program a much more beneficial and useful tool”. 

For over 35 years Duquesa Marketing has provided Marketing and Product Development consulting services to Consumer Product entrepreneurs and small businesses. The Company has extensive experience in all channels of product distribution, in the United States and international markets.

Duquesa Marketing Announces Turnkey Health, Wellness and Exercise Products Concierge Development Program

Monday, May 2nd, 2011

Duquesa Marketing

www.duquesamarketing.com

 

Press Release

For Immediate Release:

May 2, 2011

Contact:  Geoff Ficke

 859-567-1609

gficke@msn.com

Duquesa Marketing Announces Turnkey Health, Wellness and Exercise Products Concierge Development Program 

Florence, KY Geoff Ficke, President of international, award winning Product Development and Marketing Consulting firm Duquesa Marketing announced today the launch of a turnkey, one-stop Concierge Development Program for health, wellness and exercise products startup ventures

“We are approached regularly by entrepreneurs that are stymied by the vagaries of launching products in the category”, said Mr. Ficke. “The Concierge Development Program enables these developers to have a comprehensive menu of services and veteran service providers at their disposal resulting in the savings of time, money and elimination of mistakes”. 

“From patent and trademark legal assistance, to lab and prototype development, customized marketing strategies, regulatory issues in the United States and international markets and trade show presentations and key account approaches, entrepreneurs will have access to every essential element needed to get to market quickly, while minimizing financial exposure with the Concierge Development Program”, said Nancy Ficke, General Manager of Duquesa Marketing.  

“Many people come to us with great ideas, but have no idea where to begin”, said Alexis Bruning, V.P. of New Product Development for Duquesa Marketing. “Unfortunately, others come to us after they have spent time, money and made mistakes trying to self-market their product idea. In each case they find the Concierge Development Program a much more beneficial and useful tool”.

For over 35 years Duquesa Marketing has provided Marketing and Product Development consulting services to Consumer Product entrepreneurs and small businesses. The Company has extensive experience in all channels of product distribution, in the United States and international markets.