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Archive for January 26th, 2010

Skull Hooker™ Premiers WebSite to Coincide With Product Launch at SHOT Show

Tuesday, January 26th, 2010

Site Features Novel Euro Mount System to Present
Game Trophy Heads Simply, Stylishly and Affordably!

Klamath Falls, OR Rob Shaw, President of Ivent, LLC and the inventor of Skull Hooker™ announced the unveiling of at the SHOT Show 2010 in Las Vegas. The website is now fully operational and provides sportsmen everywhere with a one-stop shop for Euro mounting their trophy skulls.

“Shot Show started January 19th”, said Mr. Shaw. “We timed the on-line premier of the site to coincide with the start of the show. Within the first hour of the site going online, we had already received numerous visits and product orders for both the “Big Hooker” and “Little Hooker” styles of the Skull Hooker product”.

“The Skull Hooker was a smash at the SHOT Show and the first few days has been online confirms the incredible interest hunters and sportsmen have in the Euro Mount style of displaying and sharing their hard won trophies”, said Geoff Ficke, President of Florence, KY based Duquesa Marketing, managing consultants for the Skull Hooker project.

Skull Hooker is a patent pending product that enables users to easily display their Euro Mount trophy skulls without drilling or damaging the heads. The Skull Hooker design is stylish and enables the skull to be presented on a pedestal mount or on any wall surface.

Skull Hooker™ Euro Mount Accessory Scores Impressive Debut at Las Vegas SHOT Show

Tuesday, January 26th, 2010

World’s Largest Hunting Industry Expo Provides Launch Pad
For Innovative New Units That Showcase Trophy Heads

Klamath Falls, OR Rob Shaw, President of Ivent, LLC and inventor of the Skull Hooker™, interviewed in Las Vegas, stated that his Company’s novel Euro Mount wall unit is being overwhelmingly positively received at the SHOT Show.

“The first morning the SHOT Show opened, we were swamped with aggressive buyers”, said Mr. Shaw. “The momentum has only increased as word of mouth has spread among buyers from all over the world, and from media outlets about the multiple design features we have built into the Skull Hooker”.

Geoff Ficke, President of Florence, KY based Duquesa Marketing, managing consultants for development of the Skull Hooker project stated, “In this market, it is gratifying to see Rob Shaw’s instincts confirmed by the professionals in the hunting and outdoor industry. Retailers have flocked to add Skull Hooker to their stores offerings”.

Skull Hooker is a patent pending wall mount that simply and stylishly enables sportsmen to display Euro Mount style trophy heads and eliminates the need to drill, and damage, the skull. Skull Hooker is available for small and large game skulls and will on retailer’s shelves this spring or by ordering from the website at

An Interesting Marketing Lesson Taken From a Day at a Sporting Goods Tradeshow

Tuesday, January 26th, 2010

by: Geoff Ficke

My consulting firm specializes in marketing and developing consumer products. Currently we are preparing a hunting product for launch at a major outdoor products tradeshow. This week I took the opportunity to attend the largest expo targeting the archery/bow hunting product industry to scout trends and network for my hunting product client. It was revealing and a valuable lesson was strongly reinforced.

In every industry, and especially on display at tradeshows, there are mammoth players that dominate their category. These leading brands are the stars of the trade and are immediately recognized as such by competitors and consumers. Their products typically are well established, their distribution channels fulsome, the marketing strategies are dominant and awareness of their products nearly universal to their targeted consumers.

The bow hunting industry show I spent a day visiting this week was like most of the hundreds of other trade shows I have attended over many years. The largest, loudest, most active booths were populated by the biggest archery product marketers. The vast majority of the stands in the show, however, were small, independently owned businesses, featuring more targeted product offerings. The opportunity to participate commercially in an industry, in this case for avid bow and arrow hunters, where the entrepreneur shares a passion for the sport with the pursuit of profit is a strong lure for the driven creator.

As I walked the show, I was able to meet and chat with a range of small business owners who love hunting with bow and arrow and relish the opportunity to earn their living in the archery/bow hunting industry. They have created products that fill needs they have identified from their field experiences. These people were virtually all passionate, positive and proud of the many items and specialty products they were showing.

Consider the simple hunting arrow. We all, even if we have never hunted in the wild, have shot or held an arrow, certainly as kids playing cowboys and Indians. We know there is a tip, a bow shaft and feathers built into an arrows assemblage of parts. At the trade show there were numerous purveyors of all types of arrows. Interestingly, there were also numerous vendors offering only tips, or shafts, or feathers, in a stunning range colors and styles. The specialization of these products, their artisan nature and the small, even seemingly tiny, niches they occupy were testament to the idea that building a better mousetrap will be profitable.

I left the show re-energized. The lesson I relearned for the thousandth time is this: If you have passion for something, and can identify a way to improve the experience, you can profit and enjoy earning a living doing what you love most. Many people do exactly this. They earn a good living from commercializing their hobby, craft or favorite pastime. It takes a bit of vision and a bunch of courage to successfully take the leap from employee to entrepreneur, but it is being done every day.